conch website
conch app icon conch

rally your agents.

01Meet the crew

Let your agents be the hermits.

They live in shells now, so you don’t have to.

The OG, a hermit crab in a coral-and-cream shell
01Meet the crew

Some are Claude Code. Some are Codex.

All of them hermit crabs now, all working in one place.

Works with Claude Code and Codex. The marks are theirs, shown as they are.

02The thesis

Make productive computer use more fun than wasting time scrolling.

02The thesis
Round one

Reels vs. a wall of terminal text.

Wins
A reel: confetti, a like count, a progress bar
Reels
Endless, and built to keep you
vs.
dayloop — claude — 160×48
  +    if (!row.needsResponse) continue;
  ⎿  149 pass · 0 fail · 494 ms
⏺ Bash(bun test gallery)
⏺ Update(web/crew/index.html)
⏺ Update(mac-app/Sources/Pill.swift)
⏺ Bash(bun test gallery)
✻ Simmering… (12m 41s · esc to interrupt)
⏺ Bash(bun test gallery)
✻ Simmering… (12m 41s · esc to interrupt)
⏺ Bash(bun test voice)
  +    const limit = ctx.limitTokens ?? 200_000;
  +    let behind = install.newerVersion != nil
⏺ Bash(bun test voice)
⏺ Update(mac-app/Sources/Pill.swift)
⏺ Bash(bun test ledger)
  ⎿  210 pass · 2 fail · 596 ms
⏺ Bash(bun test voice)
  ⎿  Updated with 9 additions and 1 removals
⏺ Bash(bun test voice)
  ✓ renders the ledger row (17 ms)
⏺ Bash(bun test voice)
⏺ Update(src/config.ts)
  -    // TODO: retry
  +    const limit = ctx.limitTokens ?? 200_000;
  -    let behind = false
⏺ Read(src/voice/kokoro.ts)
  -    let behind = false
  ✓ falls back to say when kokoro is down (38 ms)
  ⎿  17 pass · 3 fail · 483 ms
⏺ Update(mac-app/Sources/Pill.swift)
  -    // TODO: retry
⏺ Update(src/relay/seal.ts)
  +    let behind = install.newerVersion != nil
⏺ Update(web/crew/index.html)
⏺ Bash(bun test ledger)
⏺ Read(src/voice/kokoro.ts)
  ⎿  186 pass · 3 fail · 356 ms
⏺ Update(ios/Ledger/ReviewSheet.swift)
⏺ Update(src/relay/seal.ts)
⏺ Update(ios/Ledger/ReviewSheet.swift)
  ⎿  Updated with 6 additions and 6 removals
⏺ Bash(bun test relay)
  ⎿  128 pass · 3 fail · 527 ms
  +    if (!row.needsResponse) continue;
  ⎿  60 pass · 0 fail · 333 ms
  -    // TODO: retry
Six of these, all night
02The thesis
Round two

Reels vs. reports from your crew.

A reel: confetti, a like count, a progress bar
Reels
Still endless
vs.
A fighting chance
humain, a Codex crab, at the tideline with its bottle
Your crew
humainDeployed! Fifty-one images, and none of them broken.
Approve
Talk
Open
humain · Codexcrew site · deployed 2 min ago
Real work, one at a time, and it ends
The Shore at golden hour: the crew at the waterline A small sailing ship flying the Blueprint Studio flag
02The thesis

Replace walls of text with a beautiful aquarium.

The shallows from above, caustic light on the sand
03Fun that’s real

And make it fun.

The Shore: Claude Code and Codex crabs where their state puts them
03Fun that’s real
Claude Codedayloop
Claude Codeseashell
Claude Codeconch
Codexmorrow-api
Codexhumain
Codexatlas

Everyone lives in one place.

Claude Code and Codex in one crew. Where each one stands is what it needs: dry sand, the tideline, the shallows, out at sea.

03Fun that’s real

They show you their work.

A crab brings its bottle to the tideline. Open it, look at the real thing, then approve it, or just say what you think.

Approve.The work on glass, the crab’s claws on its edges.
humain says its site is deployed
@humain love it, ship it↑
Or just say what you think.Say its name, or @ it. A paper boat takes the message out.
The lagoon at golden hour from the sand
03Fun that’s real

Every approval earns sea glass.

Earned, never bought.One piece for each piece of work you approve.

Your jar fills with real work.A day of reviewing looks like a day of reviewing.

Spend it on shells.Packs of new shells for your crew. More on that next.

The jar
+1 · humain’s crew site
03Fun that’s real

As context grows, so do they.

The shell is the context window: its size is the model’s limit, and how far out the crab sits is how full it is.

Plenty of room.Eyes only, deep inside.
Filling up.Further out of the opening.
Snug.Claws out, the lip hugging it.
03Fun that’s real

Then they move house.

A compaction is a shell swap, done under the sand where it works. Its old shells drift out to sea: tap one to read that chapter.

Full.Snug, out in the shallows where it works.
Under the sand.Its old shell stays behind, with the others.
Room to spare.Up in a fresh shell, eyes deep inside again.
03Fun that’s real

Collect rare shells.

Every shell swap is a small reveal. Most are common. Some are not.

AllFamilyRare finds
19 of 40 found
×3The OGCommon
NewQueen conchRare
×2Spiky murexCommon
TurbanEpic
Banded whelkCommon
PeriwinkleCommon
Lavender coneRare
Ink moonCommon
NewThe OGLegendary
×2Cobalt jarCommon
Pearl topRare
Queen conchCommon
Spiky murexEpic
TurbanCommon
Lavender coneCommon
Banded whelkRare
×2Pearl topCommon
Cobalt jarEpic
Ink moonRare
?Not found yet
?Not found yet
?Not found yet
?Not found yet
?Not found yet
Common · natural 10Rare · sea glass 5Epic · violet pearl 3Legendary · gilded pearl 1
The gilded pearl shell on wet sand at golden hour, light pouring off it
New · Legendary

Gilded pearl

The OG’s shell, legendary. Found by conch on its third shell swap, 26 Sep.

Next pack
Common75%
Rare20%
Epic4.5%
Legendary0.5%
A conch shell pack, torn open, three shell cards inside
Shell packThree shells
Open12

Earned, never bought: packs cost sea glass only, and the odds are always shown. Shells are cosmetic; what an agent can do lives in its gear.

03Fun that’s real

Design the perfect agent.

Tools, context and models, made visible. Every slot changes something you can see.

conch, the OG, at rest on a sand turntable
1M · roomy
✎✓▲ The lantern, half lit A paintbrush (figma)A magnifying glass (browser)
↻ Drag to turn
Model · the body
Opus
Sonnet
Haiku
Context · the shell’s size
200k1M
31% full · roomy, eyes deep inside
Tools and MCP · the gear it carries
figma
browser
git
+
Add
Skills · pins on the shell
✎Design review✓Tests▲Ship itDocs
Voice
Georgecalm, British · on-device
Permissions · the lantern
Ask first
Edits alone
Act alone
conch · Claude Code · Opus · 1M · 2 tools · 3 skillsEquip
03Fun that’s real

The epic build.

Every project is a sandcastle. Crabs on the same project build the same one, and it grows with every change you merge.

Day one: one sandcastle, the OG patting its wall
Day one.One crab, one sandcastle.
Week one: a small town, two more crabs carrying wet sand
Week one.A town, and two more builders.
Month one: a walled city of sandcastlesThe Blueprint Studio ship, far out
Month one.A walled city at the water’s edge.
Year one: the city has grown out into the lagoon
Year one.It grows out into the lagoon.
A sand-and-coral city, risen out of the golden-hour lagoon The Blueprint Studio ship on the horizon
03Fun that’s real

Until a city rises.

04Anywhere

Move all your shells to conch.

Every Claude Code and Codex session, out of its terminal and onto one beach.

dayloop — claude
✻ Simmering… (6m 41s)
atlas — codex
• Working (12m 03s)
seashell — claude
✻ Brewing… (3m 12s)
morrow-api — codex
• Ran bun test gallery
conch — claude
Do you want to run git push?
→
The Shore on a Mac
A hand holding an iPhone up on a real beach at golden hour
conch, the OG, talking on the wet sand
7:41
conchThe key visual is done. Want to look?
“Love it. Ship it.”
04Anywhere

Work from anywhere.

From a digital beach to a real one. The iPhone app pairs with your Mac, end to end encrypted.

04Anywhere

Just say it. It stays on your Mac.

Each one has its own voice. Say its name, and the mic follows.

seashellThe restart hint is in.
humainDeployed. None broken.
conchThe key visual is done.
Youhey seashell, ship it↑

Transcription and every agent’s voice run locally, on your machine.

04The launch film · 84 s
05The brand · the crew

Ten shells, one family.

The CaptainQueen conch, pink wing-lip. Leads the rally.
The ThinkerSea-glass turban. Peeks before it moves.
The Night OwlInk moon snail. The overnight runs.
The FixerSpiky murex. Always mid-stride.
The OGThe hero. Where the icon’s eyes come from.
The DreamerLavender cone. Ideation.
The TinkererLives in a sea-glass jar it found.
The Little OneTiny periwinkle. A subagent, following its parent.
The Polished OnePearl top shell. Review and QA.
BandedAn early OG. The family learned to walk from it.
05The hero
The OG

The OG.

A banded coral-and-cream shell, a thick glossy lip, and eyes that peek over the edge. Everything comes out of the opening.

Ready
Needs you
Talking
Approved
Resting
05The brand · the name
conch
said “konk”
The Captain in its queen conch
The Captain lives in a queen conch.
A conch does three things, and so does conch.
01

Blow it, and people come.

It calls the crew together: rally your agents.

02

Whoever holds it speaks.

One voice at a time. That’s been conch’s rule since day one: the mic never opens while it speaks.

03

Hold it to your ear and you hear the sea.

Distant things become audible. Your agents are far away, and conch brings them close.

05The brand · personality

Calm to live with. Fun to use.

A calm aquarium you can leave running all day, and a game you actually want to open. Not a soldier, not a slot machine: a crew you trust, with a sense of humour.

It isIt isn’t
Calm, unhurriedBusy, urgent, blinking
Discreet: it listens only when you talk to itAlways listening
Honest about failureCelebrating work that didn’t pass
Playful, like a good gameA slot machine for your attention
Warm and funnyCute for cute’s sake
BriefChatty
Crafted to the last pixel“Good enough for a dev tool”
05The brand · how it writes

Speaks rarely. Speaks briefly.

Names who’s talking. Says what happened and what it needs from you.

Sounds like
dayloop has something for you.

Two things are ready. The auth fix passed. The onboarding copy needs you.

Allow npm install in dayloop?

The build failed: 3 of 14 tests. I’ve left it on your screen.

Nothing needs you. You’re clear.
Never sounds like

🚀 Done! I’ve successfully completed your task!

Your army is standing by, commander.

Great question!

Just checking in…

If it doesn’t need you, it says nothing.

Writing rules. Lowercase for the name, sentence case for everything else. The agent’s name, not “Agent 3”. Real numbers, never “a few”. One idea per line.

05Values
  1. 01

    The work comes to you.

    You never go hunting through windows.

  2. 02

    Speak when it matters.

    One voice at a time. Quiet by default. Silence means everything’s fine.

  3. 03

    Show it where it lives.

    The real thing, full screen, never a thumbnail in a box.

  4. 04

    Tell the truth.

    Sent means sent. Failures are said plainly. Every claim has a receipt.

  5. 05

    Yours alone.

    Your voice stays on your devices; what travels between them is sealed.

  6. 06

    Every feed has a bottom.

    Reach it, hear “you’re clear”, and go live your life.

  7. 07

    Craft is the care.

    Liquid, calm, native. Nothing here is by accident.

05The identity
conch lockup: the icon and the wordmark
05Construction

Drawn from SF, then tuned by eye.

The o is the unit: clear space is one x-height on every side.

baselinex-height 1089ascender 1360 +70 +15 +35 h: 1443 → 1360

Clear space: one o on every side.

Wordmarkmin. 16 px set size
Icon + wordmarkmin. icon 20 px
With the linemin. 120 px wide

Spaced by area.Then hand-kerned: c|o +70, n|c +15, c|h +35.

A shorter h.The ascender comes down from 1443 to 1360 so the word sits as one shape.

Actual size.The minimums, at real pixels, bottom right.

05Logos and icons

The OG, in your menu bar.

The approved renders, in full colour at 18 pt. Only the transitions move; a question waiting on you is the one thing that keeps a slow pulse.

conchFileEditViewThu 25 Sep 10:31
conchFileEditViewThu 25 Sep 10:31
Real size, 18 pt: ready on light, needs you on dark. Needs you carries a red dot, so it’s never ready’s twin.
The colour OG · four states
QuietStill. A blink every few seconds.
ReadyEyes up. It pops once, then holds.
Needs youOne claw raised and a red dot. It waves once and holds.
SpeakingThe claw gestures, only while conch talks.
05Logos and icons
The display cut · the o, looking conch, with eyes rising from behind the o

v4, the lead: the eyes rise from behind the o. For the cover, the site’s hero, stickers and merch. Never beside the icon.

The v4′ display cutv4′ · the same eyes, the right stalk more upright
The pageFoam#FBF7F0
The waterShallows#8FC3E0
The deepSea cobalt#2B5FB3
Conch coral #F07F6B
Deep lip #C9475E
Ink #1D1D1F
05Colour

Sand and foam carry it. Coral speaks.

A starting ratio for any page: mostly sand and foam, some water, and coral used small, like the shell’s lip.

State accents

Needs you#FF3B30

Ready#FFAD47

Working#73B8FF

Only ever a small dot or a glow. Never a border.

The groundSand#EADBC4
05Type
Aa

SF Pro. The machine’s own voice.

Heavy, tight and lowercase for the wordmark; quiet sentence case for everything else. In the product, the crabs speak in SF Pro Rounded.

WordmarkDisplay Heavy, spaced by hand
conch
TitleBold 76 · −3.5%
Let your agents be the hermits.
BodyRegular 28 · 1.4
Two things are ready. The auth fix passed.
The crab’s voiceRounded Bold · #6A5A3E on #FFFAEA
humainDeployed! Fifty-one images, and none of them broken.
LabelBold 14 · +14%, capitals
04 · The identity
A new crab burrows up out of the sand beside a sea-glass bottle
05Material

Glossy clay, and sea glass.

Everything looks touchable, like a toy you’d keep on your desk.

05Motion

Tidal: arrive, rest, recede.

Springs with a little bounce and a long settle. A crab’s walk is slow TV; everything you touch answers fast.

ArriveA new agent burrows up, shakes the sand off in three puffs, and gets to work.
RestIt says one thing, typed on as it’s spoken, then holds still.
RecedeThe work is done: the tide goes out, the light goes to dusk, and the crew heads out to rest.

250 msHover answers within it.

0.6 sThe panel grows out of the bottle; it’s a tool you use all day.

0.92 → 1.04 → 1.0The menu-bar pop, over 220 ms.

Only transitions moveExcept a question waiting on you: a slow pulse until you answer.

05Sound

A wave bed, and one sound per moment.

Each sound means one thing, so you can hear what happened without looking. The conch horn is the sonic logo: it only ever means you’re clear.

The conch horn · 3.7 s · G3 with a fifth and an octave

Synthesised live with WebAudio, from the lagoon’s own voices. Press play.

06Where it goes

From the Mac to the table.

conch is ready
The lagoon as a round diorama on a table, three crabs peeking out at its water’s edge

Now

The lagoon becomes the Mac app’s home: live sessions as crabs, sea glass for approvals, and the shell as the context window.

Next

The Shore on iPhone.

Sandcastles are projects, and the shell reveal on every swap.

Weather is system health. Clear skies when all is well, a squall when CI fails.

Later

The shell collection and the agent builder.

Review travels. A client approves your work in a bottle.

Memory with Atlas. Old shells, searchable in any tool.

Someday

The sandcastle city, the sum of your work.

The lagoon on your table in visionOS, and a crew that tells you to go outside.

06Partners
Works with
Claude CodeCodex

Claude Code and Codex.

The crews you already run. They’re all welcome in one lagoon.

The family
Sea Shelllistens. Local speech-to-text; conch’s ears came from it.
Atlasremembers. Every chat, in any tool.
sandcastleis a name on standby.
Made by

Blueprint Studio.

Aspiration

Partners we’d love.

Nothing is agreed. These are hopes, not relationships.

An empty shellLeave the shells on the beach.

An ocean or reef charity.Real hermit crabs are running short of shells: a 2024 study found 10 of 16 land species using artificial shells, including plastic waste, and plastic debris killed about half a million on two remote islands.Jagiello, Dylewski and Szulkin, Science of the Total Environment, 2024; Lavers et al., Journal of Hazardous Materials, 2019.

A conch held to the ear on a beach, painted
A hardware maker.For a real conch you can hold to your ear.
A real beach at sunset, nobody on it yet

come out of your shell.

conch
AppendixHow this was made · 2:27